New grams research source – TV Ad Music

One of my distinguished colleagues pointed out a new source today.

It’s a music-finding site, covered in today’s Metro – TV Ad Music (TAM).

I use the word ‘site’ loosely here – it’s not a website or database as such, but rather a re-purposed blog, with the times and dates switched off.

By way of illustrating the use of sites like this, I can draw on personal experience. As a fan of electronica, I have found over the past few years that ads are as good (if not better) a source of new artists and music than pretty much any radio programme (barring maybe Late Junction).

So when you are looking for music professionally (as backing for any broadcast output, from drama through documentaries, to current affairs) sites like this become even more important. Time = money, and piddling about on this issue will distract you from other, often more important matters.

So what does TAM bring to the process of Grams research (that’s music research for non-BBC folks) that Commercial Breaks and Beats (CBB) doesn’t?

Well, for one thing you can verify that the ad you are thinking of (which you saw last night, and then made a vague attempt to note down the product name, having been impressed by the music used to pimp it) by actually watching it. The ads in question are embedded on the blog straight from Youtube.

By comparison, CBB is much more web 1.0 – it provides a search engine where you can call up various campaigns for different products, which it presents in the conventional database format (product name, dates/period of campaign, music used).

But of course this is a safer way (rights-wise) of knowing where you stand – it’s entirely possible some ads will have been uploaded illegally, and you can avoid any complicity (or potential complicity) by sticking with the traditional database approach, with words rather than moving pictures.

Because CBB has been around a while (at least 5 years, which is roughly how long I’ve known of it’s existence), it’s database is far more thorough and deeper – another reason to stick with CBB.

However, hats off to the makers of TAM. Their innovative use of categories in Blogger (used to index the growing content alphabetically by title), is a good one. It’s an interesting twist on the tendency amongst some developers to over-compensate for the search dependent, ignoring the value of browsing and serendipity (which is pretty important in this field of research).

For more suggestions to help with music research, see here, here, and for production music – see here.

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