Is the Telegraph up to no good?



Last week The Telegraph ran a ‘review’ of ‘potential’ challengers to Google in online search.


The article has since raised one or two eyebrows in the online PR community – here.


It’s been argued that the Telegraph got their facts wrong in talking down Yahoo’s ongoing challenge to Google, but more importantly (and potentially damagingly) that some of the ‘Seven potential threats’ in question, which just happen to be UK-based, have an (initially undisclosed) affiliation with


It is ‘indeed’ strange that the Telegraph article doesn’t mention semantic search,  and those engines like hakia and Powerset (regardless that the latter only searches Wiki for now – we’re talking about the future!). 


Semantic search harnesses meaning in online content, allowing the user to navigate their way through increasing amounts of content intelligently, unlike poor dumb Google which doesn’t understand that ‘Juliette Garside’ is a journalist, or that ‘WHY STRUGGLE?’ is the header of a newspaper article.


So what’s the score here?


Is the Telegraph merely extending the ‘little Englander’ ethos commonly found in its’ World News section?


Or is something darker afoot…


And while we’re on the (alleged) interface between journalism and marketing, a Martin Stabe Tweet pointed me towards this rather amusing article by the Guardian’s Technology correspondent Charles Arthur a while back. 


It’s a lament at the lack of asynchronous communications he receives from marketing types, who phone up with oft cack-handed attempts to plug their latest gadget for review – the author mentions his preferred use of Instant Messenger with his contacts.


For some time now, I’ve wondered how many journalists use online messaging tools to keep in touch with their contacts – and to what extent Twitter has impacted on its (or their – there are of course, several messaging services) use.

Well, for those of you who still do message, or for those of you who are curious, you might want to try something I happened across at the weekend – AmIBlocked?


It lets you search for users of several messaging services (AOL, Yahoo, MSN, ICQ and Skype) to check whether your contacts are online or not (and hence can suggest if you’re being blocked).

I tried a test this morning with a colleague, and it didn’t satisfactorily work, but y
ou can always try this downloadable version, which might do the trick… 


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